A THREE PART BRANDED CONTENT SERIES ON TH 4130 LINEUP
FUN FACT : LOCAL BIKE LEGEND/INFLUENCER CHIP MARTENS CREATED THIS SPEC AD WITH US TO OPEN THE DOOR, BUILDING A RELATIONSHIP WITH STATE BICYCLE CO. DOWN IN THE UNITED STATES…
… YEARS LATER, CHIP WOULD FOUND A GROUP CALLED THE ‘OFFLINE CYCLING CLUB’ WITH A COMMUNITY OF LOCAL RIDERS WHO ALSO HAPPEN TO LIVE AND BREATHE AS ARTISTS, PHOTOGRAPHING THEIR WAY ACROSS THE PRAIRIES.